<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Chris McLellan | AI Forward Marketer]]></title><description><![CDATA[Professional site for Chris McLellan, an AI-forward marketer with over 15 years experience at leading B2B and B2C tech companies.]]></description><link>https://www.chrismclellan.me/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 01 Jul 2026 15:19:29 GMT</lastBuildDate><atom:link href="https://www.chrismclellan.me/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How To Use AI Research Assistants to Create Smarter Marketing Plans]]></title><description><![CDATA[Learn how AI Research Assistants like NotebookLM can transform scattered documents, research, and customer insights into structured knowledge that strengthens your marketing planning process.]]></description><link>https://www.chrismclellan.me/post/how-to-use-ai-research-assistants-for-marketing-plans</link><guid isPermaLink="false">68fbafa0a51f8a929287b489</guid><pubDate>Thu, 05 Mar 2026 17:57:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/564668_e0bb51fea0184ebbb1264159f71cd7b2~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chris McLellan</dc:creator></item><item><title><![CDATA[POV: Why AI-Powered Convenience Is Making Event Marketing Even More Critical To GTM Strategy]]></title><description><![CDATA[If the incredible success of rideshare, e-commerce, and SaaS tools tells us anything, it’s that convenience always wins. AI chatbots and agents are about to make this even more true, and the implications for your marketing and go-to-market plans are significant.]]></description><link>https://www.chrismclellan.me/post/why-ai-powered-convenience-is-making-event-marketing-critical-to-gtm</link><guid isPermaLink="false">69a490fa2b1318a2484fd4d7</guid><pubDate>Wed, 04 Mar 2026 21:31:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/564668_b6f5eb6f1e3043dda984cc7f43abc099~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chris McLellan</dc:creator></item><item><title><![CDATA[AI Optimization: A Practical Guide to Thriving in AI Platforms]]></title><description><![CDATA[Free guide outlining the trends reshaping digital commerce and specific tactics that can be used to increase brand visibility, citations, and sales from AI platforms like ChatGPT, Gemini, Claude, and Perplexity.]]></description><link>https://www.chrismclellan.me/post/answer-engine-optimization-practical-guide-to-thriving-in-ai-platforms</link><guid isPermaLink="false">697281a916ee2e056456e0b5</guid><pubDate>Wed, 18 Feb 2026 20:14:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/564668_36234eb26c694280929d7ddd3cfb927f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chris McLellan</dc:creator></item><item><title><![CDATA[AI is Changing the Inbox and Your Email Strategy Needs to Catch Up]]></title><description><![CDATA[Innovations like Gemini for Gmail are now acting as a filter that elevates useful, engaging messages and pushes low-value, low response emails out of sight. It's time to make adjustments to this beloved channel.]]></description><link>https://www.chrismclellan.me/post/ai-is-changing-the-inbox-and-your-email-strategy-needs-to-catch-up</link><guid isPermaLink="false">6978dabfc81bade1ddc0f8fd</guid><pubDate>Tue, 27 Jan 2026 16:59:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/564668_f74a377fe7aa48808989da3e5b705228~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chris McLellan</dc:creator></item><item><title><![CDATA[Updated: Why I Use The RICECO Prompt Framework For AI Marketing]]></title><description><![CDATA[A simple, memorable prompt framework is a critical component of responsible and scalable AI marketing.]]></description><link>https://www.chrismclellan.me/post/why-i-use-the-riceco-prompt-framework-for-marketing-projects</link><guid isPermaLink="false">68701c8dac041791c7854dd4</guid><pubDate>Thu, 22 Jan 2026 21:46:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/564668_8d46ffa24ca944ca8a3284c2b89bc840~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chris McLellan</dc:creator></item><item><title><![CDATA[How to Kickstart a Marketing Knowledge Base to Power AI-Enabled Growth]]></title><description><![CDATA[Learn how a Marketing Knowledge Base powers AI-enabled content engines, enabling personalized, scalable, and compliant marketing at speed.]]></description><link>https://www.chrismclellan.me/post/how-to-build-a-marketing-knowledge-base-for-ai-enabled-content-engines</link><guid isPermaLink="false">68f68eefa6f2484f3c9c6ef9</guid><pubDate>Tue, 21 Oct 2025 18:14:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/564668_5cf80563b5a84267b4452d18b2853306~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chris McLellan</dc:creator></item><item><title><![CDATA[How to Use AI Notetakers to Scale Up Content Marketing]]></title><description><![CDATA[Discover how AI Notetakers can help marketing teams scale-up conversations with customers, internal experts, and partners in order to establish a continuous stream of insights to power content marketing activities.]]></description><link>https://www.chrismclellan.me/post/how-to-use-ai-notetakers-to-turn-real-conversations-into-compelling-marketing-content</link><guid isPermaLink="false">68f131ca60ceb7e0d100442d</guid><pubDate>Thu, 16 Oct 2025 19:20:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/564668_a99164d48fc34fa5a2e31567de2ad51a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chris McLellan</dc:creator></item></channel></rss>