Contracted to build and manage the marketing function for Toronto Machine Learning Society, organizers of MLOps World 2025, a leading conference for AI practitioners conference held in Austin, Texas.

Contracted to implement data-led marketing project to support footfall growth initiative at a sustainable fashion retailer with 14 locations across UK, Sweden, and Finland.

Hired full-time as founding Head of Marketing at a Toronto-based enterprise data management platform, driving demand generation and establishing a new software category.

Contracted by Lyft's co-founders to launch the ride-hailing platform into Toronto and GTA, their first market outside the US.

Hired as founding marketer at a major early rival to Uber, building the GTM playbook used by all 16 city launch teams across North America, Europe, and Asia.

Recruited to full-time position to lead the North American expansion of secondhand marketplace backed by Sequoia Partners and Lightspeed Ventures.