top of page

Marketing For How The Web Works Now

The web is changing. AI platforms and agents are fundamentally reshaping the marketing function, and how customers are discovering, comparing, and purchasing products online.
 
I focus on always-on growth programs — AI optimization, product-led growth, 3rd party integrations, sales-led growth, content engines, events, partnerships, CRM, cold outreach, and more — that help tech-first companies stay ahead of the curve.

Let's talk

AI Marketing Videos

MARKETING POV

Stop Running Campaigns.
Start Building Growth Systems

Traditional marketing campaigns demand significant resources to prepare, and often rely on unauthentic hooks and paid media to generate short-term attention.

​

Always-on growth systems, augmented with AI capabilities, build lasting value with compounding site traffic, 24/7 lead generation, and domain authority over time.

​

Human-centric channels, particularly partner marketing and event marketing, still have a critical role to play in GTM plans.

 

But the future of online growth is building, deploying, and optimizing growth systems, not buying attention on costly platforms.

AI Marketing Articles

2

How We Can Work Together

Project-Based

Ideal for businesses looking to implement a specific short term deliverable. Best for: Product launches, Marketing apps, event management, CRM setup, podcast setup, product-market fit

Fractional

Suited for businesses looking to implement AI-enabled marketing programs that take some time to implement. 

Best for: Content programs, partner programs, AEO programs

Full Time

Best for companies ready to scale up their marketing function with a full-time contract or position. Best for: Building AI-powered marketing programs, teams, and suppliers

My Marketing Skills

I'm an experienced marketing generalist, grounded by business objectives and product-market fit. I can set up a full marketing function, execute product launches, or deliver specific initiatives.

Strategy/GTM
 

  • GTM playbooks

  • Product Marketing research

  • Positioning

  • Market intelligence

  • Product-market fit

  • Marketing plans

​

Demand Generation

​

  • Event marketing (hosted and sponsored)

  • Content & social marketing

  • AEO (Answer Engine Optimization)

  • Partner marketing & ambassadors

  • Hosted events, webinars, & sponsorships

  • Distribution & 3rd party integrations

  • Growth-centric web apps (lead magnets)

  • Product-led growth & growth loops

Sales Enablement

​

  • Sales tools & collateral

  • Lists & lead scoring

  • Cold outreach

  • Account 360s

  • Battle cards


Marketing Ops

​

  • Data Modeling & Knowledge Bases

  • Websites & copy

  • Video editing

  • Podcast production

  • Sequences & workflows

  • Tracking & dashboards

  • Project management

  • CRM customization

  • Marketing budgets

View my bio, appearances, work portfolio, and testimonials>

Transparent Pricing 

Starting rate $500 CAD per day (tax exclusive) adjusted based on company size and contract duration. Clients typically pre-purchase blocks of 10, 15 or 20 days.

 

Accommodations made for first-time clients and very early-stage companies.​

Book
Discovery Call

Let’s take 30 minutes to talk through your business and marketing goals and see if we’re a fit.

Connect on LinkedIn

Connect with me on LinkedIn to explore our mutual business contacts and affiliations and share business insights.

Use Contact Form

Something else? Fell free to use my Contact Form to submit your business enquiry.

AI Marketing Stack

All tools should solve a problem, and despite recent proliferation in AI martech, there's increasing consolidation around a handful of key platforms.

Large Language Models

Claude logo circle crop.png

 LLMs are the foundational AI marketing tech used to generate descriptions, update workflows, and answer questions.

AI Research Assistants

NotebookLM logo circle crop.png

Tools like NotebookLM and Claude support planning and execution of strategies, campaigns, and growth programs.

AI Data Enrichement

clay logo circle crop (3).png

Tools like Clay can be used to automate list building and lead scoring to power email engines and AI CRM platforms.

AI Custom Workflows

Friends Electric is the AI-enabled marketing consultancy of Chris McLellan

Agent-builder platforms like Gumloop and Google Workspace create multi-step, multi-app automations. 

AI Databases

AirTable logo circle crop.png

Database platforms like AirTable are key to build marketing knowledge bases that power growth solutions.

AI Notetakers

fellow logo circle crop.png

Tools like Fellow, Granola, and Google Meet capture video and transcripts that provide raw material for multiple outcomes.

AI Email Platforms

apollo logo circle crop.png

Email platforms like Apollo create a key component for the creation of growth automations.

Web Frameworks

angular logo circle crop.png

Web frameworks like React and Angular plug into knowledge bases and AI tools to auto-generate pages.

AI CRMs

attio logo circle crop.jpg

Modern CRM platforms like Attio enable customized objects, attributes, email sequences and workflows.

AI Video Editors

Descript logo circle crop.png

Short video is an increasingly crucial format. Tools like Descript and Opus help generate Instagram Reels and YouTube shorts.

AI Support Agents

Voiceflow logo circle crop.png

Tools like Voiceflow optimize site conversions and 24/7 multilingual 1st line support.

Reporting & Analytics

data studio logo circle crop.png

Free analytical tools like GA4,  and Google Data Studio build dashboards for making decisions informed by data.

bottom of page